An AI visibility audit for a private clinic ranges from free (a snapshot or scorecard, usually offered as an entry point) to around £1,500-£3,000 for a one-off in-depth audit with competitor benchmarking and an action plan. Ongoing AI visibility work, which includes regular re-measurement, is typically sold as a monthly retainer from around £1,000 upwards. At The AI Growth Clinic, the Snapshot is free and the in-depth Foundation Sprint is £2,499.
The three levels of AI visibility audit
| Free snapshot | One-off in-depth audit | Ongoing retainer | |
|---|---|---|---|
| Typical cost | Free | £1,500-£3,000 | £1,000-£5,000+ per month |
| What you get | A score, headline gaps and a sample of live AI answers | Full scorecard, competitor benchmarking, prioritised action plan | The work itself, plus monthly re-measurement |
| Best for | Finding out whether there is a problem | Clinics with in-house marketing that want a plan to execute | Clinics that want it done for them |
| Our version | AI Visibility Snapshot | Foundation Sprint, £2,499 | GROWTH Program, from £1,499/month |
Market ranges reflect what we see quoted to UK private clinics in 2026. US pricing is broadly similar in dollars. Prices exclude VAT.
What a good AI visibility audit should include
Whatever you pay, a credible audit for a healthcare practice should cover:
- Live AI answers. What ChatGPT, Gemini and Perplexity actually say when patients ask for your services, recorded word for word with the date.
- Competitor visibility. Who gets named instead of you, and how often.
- Crawler access. Whether AI crawlers can reach your site at all.
- Schema and entity checks. MedicalClinic, Physician and FAQ markup, and consistent details across the web.
- Directory and review footprint. Doctify, Top Doctors, Healthgrades and the like, plus reviews beyond Google.
- Credentials and trust. Whether clinicians are named and linked to their professional register.
- A clear score you can re-measure. Without a repeatable score, you cannot tell whether anything improved.
Our audits are all scored against the GROWTH Score™, a six-pillar framework built specifically for regulated healthcare.
What drives the price up
- Number of locations. Each site has its own directory listings, reviews and local competitors.
- Number of services. More services means more patient questions to test.
- Number of AI platforms and prompts tested. A snapshot might test 10 prompts across three assistants; a full audit tests many more.
- Depth of competitor analysis. Benchmarking against named competitors takes time.
- Whether an action plan is included. Diagnosis is cheaper than a costed, prioritised roadmap.
Is a free AI visibility audit worth having?
Yes, as long as you understand what it is. A good free audit tells you honestly whether you have a problem and how big it is. It will not give you the full fix, because that is the paid work. Be wary of free reports that are entirely automated and generic, or that show no live AI answers. Ours is reviewed personally by Dr Andrew Greenland and tailored to your speciality and location.
Red flags when buying an AI visibility audit
- Guaranteed placement in ChatGPT or ‘number one in AI’. Nobody controls what an AI says.
- No live AI answers, only a checklist of website issues. That is an SEO audit with a new label.
- No understanding of healthcare advertising rules or professional registers.
- No score or baseline you can re-measure later.
Frequently asked questions
Written by Dr Andrew Greenland, medical doctor and founder of The AI Growth Clinic.
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