Patients considering surgery research for months, and they now ask AI to help shortlist surgeons. We make sure yours is one of the names on that shortlist, for the right reasons.
Cosmetic surgery is where AI assistants are at their most cautious. When a patient asks which surgeon to see for a breast augmentation or a rhinoplasty, AI tools look hard for evidence of qualifications, specialist registration and responsible practice. Aggressive promotional content, which breaks UK rules anyway, makes a practice less likely to be named.
Examples of the questions we track for cosmetic surgery practices. Your own set is built around your procedures and your area.
AI tools increasingly explain how to check a surgeon. Practices that link to the GMC Specialist Register and relevant professional bodies make that check easy, and are named more often.
Procedure pages that cover suitability, risks, recovery and alternatives read as trustworthy. Pages that read like adverts are discounted.
Reviews on independent platforms and honest before-and-after information matter. Anything that looks manufactured damages trust.
Surgeons often operate at several hospitals. AI needs a clear, consistent link between each surgeon, the practice and each location.
Everything we publish for cosmetic surgery practices is checked by a doctor against the rules below. Breaking them is a regulatory risk, and AI tools tend to steer away from content that overpromises.
| United Kingdom | United States | |
|---|---|---|
| Promotional tactics | GMC guidance for doctors offering cosmetic interventions rules out pressure tactics such as time-limited deals and financial inducements, and expects patients to have time to reflect before deciding. | State medical boards regulate physician advertising. Many restrict misleading claims about results and specialty. |
| Under-18s | Advertising for cosmetic interventions must not be directed at under-18s, under rules the ASA introduced in 2022. | Marketing to minors attracts particular scrutiny from the FTC and state regulators. |
| Before-and-after images and claims | Must be genuine, typical and not misleadingly edited. Results must not be overstated or presented as guaranteed. | Must reflect typical results or be clearly qualified. Testimonials must follow the FTC endorsement guides. |
| Titles | “Surgeon” is not a protected title in the UK, so patients look for GMC specialist registration. Claims about it must be accurate. | “Board-certified” must name the certifying board, and that board must be recognised for the procedure advertised. |
A summary for orientation, not legal advice. Rules change, and some vary by nation or state.
Three tiers: Ignite at £1,499 a month, Ascend at £2,999 and Dominate at £5,999, each with a six-month initial term. Dominate is limited to one clinic per specialty per city. Compare the tiers.
The free AI Visibility Snapshot shows your GROWTH Score and live AI answers for your patients’ questions, reviewed by Dr Andrew Greenland.