Skin patients ask AI who to see for a mole check, stubborn acne or a rash that will not settle. We help your clinic become the name it gives.
Dermatology is a trust-heavy specialty, and AI assistants treat it that way. When a patient asks about a changing mole or severe acne, AI tools favour clinics with consultant dermatologists on the specialist register, clear condition pages and strong reviews. Generic “skin clinic” pages are easily passed over.
Examples of the questions we track for dermatology clinics. Your own set is built around your services and your area.
In the UK, “consultant dermatologist” should mean a doctor on the GMC Specialist Register for dermatology. AI tools give real weight to verifiable specialist status.
Patients and AI both need to see which services are medical dermatology and which are cosmetic. Blurring the two weakens trust in both.
Clear pages on moles, acne, eczema, psoriasis and hair loss, written for patients, are what AI tools quote when they explain who to see.
Healthcare directories and reviews are a large part of what AI tools cite for specialist doctors.
Everything we publish for dermatology clinics is checked by a doctor against the rules below. Breaking them is a regulatory risk, and AI tools tend to steer away from content that overpromises.
| United Kingdom | United States | |
|---|---|---|
| Titles and expertise | “Consultant dermatologist” implies GMC specialist registration. Claims of expertise must be accurate and verifiable. | “Board-certified” must reflect actual certification, for example by the American Board of Dermatology. |
| Prescription medicines | Prescription-only medicines, including botulinum toxin, must not be advertised to the public. This catches out many skin and aesthetic clinics. | Prescription drug promotion is regulated by the FDA. Claims must stay within approved uses. |
| Skin cancer and screening | Claims about detection and outcomes must be supported by evidence and must not create false reassurance or alarm. | Health claims must be substantiated under FTC rules. |
| Regulators | Clinics providing regulated activities in England must be registered with the CQC. | Patient information is covered by HIPAA. Visibility work uses public information only. |
A summary for orientation, not legal advice. Rules change, and some vary by nation or state.
Three tiers: Ignite at £1,499 a month, Ascend at £2,999 and Dominate at £5,999, each with a six-month initial term. Dominate is limited to one clinic per specialty per city. Compare the tiers.
The free AI Visibility Snapshot shows your GROWTH Score and live AI answers for your patients’ questions, reviewed by Dr Andrew Greenland.