Patients with long-running, unexplained symptoms do their research. More and more of it now happens in ChatGPT, Gemini and Google’s AI answers. We make sure your clinic is one of the names they hear.
Functional medicine is one of the hardest specialties to get recommended by AI, and one of the most rewarding. AI assistants are wary of the field, so they favour clinics that show clear medical credentials, careful evidence-based language and a consistent presence on trusted sources. Clinics that get this right are named again and again for high-value questions about fatigue, gut health, hormones and cognitive health.
These are real questions from the set we track for our founder’s own functional medicine clinic.
AI tools separate doctors from non-medical practitioners. A GMC (or US state board) registration linked from your clinician pages is one of the strongest signals you can send.
AI systems are trained to avoid recommending anything that looks like a miracle cure. Pages that explain what the evidence does and does not show are more likely to be quoted.
Patients ask about symptoms and conditions, not about “root-cause medicine”. One clear page per condition or programme gives AI something specific to cite.
Directory profiles, practitioner listings and press mentions confirm you are real and active. A clinic that only exists on its own website is rarely named.
Everything we publish for functional medicine clinics is checked by a doctor against the rules below. Breaking them is a regulatory risk, and AI tools tend to steer away from content that overpromises.
| United Kingdom | United States | |
|---|---|---|
| Health claims | The CAP Code requires objective evidence for any health claim. The ASA has upheld complaints against practitioners whose advertising implied they could treat or cure conditions without that evidence. | The FTC requires competent and reliable scientific evidence for health claims, and has taken action against health providers making unsupported ones. |
| Serious conditions | Advertising must not discourage people from seeking essential treatment, or offer treatment for conditions that need medical supervision unless it is provided by suitably qualified professionals. | State laws and scope-of-practice rules decide who can diagnose and treat. Claims must match the practitioner’s licence. |
| Titles | Using “Dr” must not mislead patients into thinking a practitioner is medically qualified when they are not. | Title use is regulated state by state. “Doctor” claims should name the actual degree. |
| Testing | Claims about what a test can show must be accurate and supported. Avoid implying a test diagnoses something it cannot. | Lab and testing claims are covered by FTC rules and, for some tests, FDA rules. |
A summary for orientation, not legal advice. Rules change, and some vary by nation or state.
Our founder, Dr Andrew Greenland, runs a functional medicine clinic in Twickenham, Greater London. In the 30 days to 15 October 2026, it had the largest share of AI mentions of the 17 UK clinics and practitioners we track for it: 19.7%, across ChatGPT, Gemini and Google AI Overviews. When ChatGPT was asked to find a London clinic offering the Bredesen Protocol, it ended with: “For a dedicated medical approach: Greenland Medical, particularly if a doctor-led assessment is important to you.”
The same rebuild took the clinic from around 8 enquiries a month to 29. Read the full case study, or see the week-by-week chart.
Three tiers: Ignite at £1,499 a month, Ascend at £2,999 and Dominate at £5,999, each with a six-month initial term. Dominate is limited to one clinic per specialty per city. Compare the tiers.
The free AI Visibility Snapshot shows your GROWTH Score and live AI answers for your patients’ questions, reviewed by Dr Andrew Greenland.